Some organizations, more sophisticated in their approach, opt to seek external assistance for their marketing and advertising needs. Typically, they inquire within their network or scour the internet, unveiling a plethora of options. In this scenario, the agency that appears the most polished, sounds the most appealing, and delivers a slick presentation often clinches the business—a phenomenon aptly dubbed the “Fool Me Once” approach.
While many agencies excel in looking and sounding good, there are marketing teams that project an image of impeccable reputation. Their rates may be higher, but they are positioned as trustworthy partners willing to engage if their capacity allows. This facade, seemingly less risky, is coined the “Picture Perfect Agency.”