TAKE ON A FRACTIONAL CMO AND
Avoid the marketing risks
You Don't See
Marketing and advertising campaigns often fail because of undiscovered risks with your marketing strategies. We help reveal the marketing risks you don’t see before campaigns fail.
First Look – Let us take a look at your campaigns.
Salesmanship or even the best of intentions are insufficient to overcome the historical and likely failure of 50% of marketing and advertising initiatives.
Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” From a marketing perspective, “an ounce of prevention saves thousands of wasted advertising dollars.” We offer an alternative to the typical approach for marketing and advertising. Based on a thorough review of your campaign expectations, agency capabilities, and investment requirements, we help reveal marketing risks prior to launching your marketing initiatives.
Executive leadership and their marketing teams have limitations. Factors we address include:
We Examine The Risks
Before authorizing a marketing or advertising budget, let us examine the unknown risks that may negatively impact your campaign performance reducing or eliminating your expected return on investment.