We are a FRACTIONAL CMO team
that helps you Avoid...
hidden marketing risks
Marketing and advertising campaigns often underperform because of unrecognized risks within your marketing strategies. We help reveal these risks before campaigns begin.
First Look – Let us take a look at your campaigns.
Ask yourself,
Internal Teams
External Teams
Bottomline
Salesmanship or even the best of intentions are insufficient to overcome the historical and likely failure of 50% of marketing and advertising initiatives.
We Offer
Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” From a marketing perspective, “an ounce of prevention saves thousands of wasted advertising dollars.” We offer an alternative to the typical approach for marketing and advertising. Based on a thorough review of your campaign expectations, agency capabilities, and investment requirements, we help reveal marketing risks prior to launching your marketing initiatives.
Resolving Limitations
Executive leadership and their marketing teams have limitations. Factors we address include:
- Conduct the Research to Uncover the Risks
- Ensure Technology Awareness
- Adequately Prepare for Managing Technology
- Plan Efficient Time Allocation
- Prepare for Creativity Challenges
Developing Success
- Presenting the Correct Brand Messages
- Selecting the Most Effective Marketing Channels
- Understanding the Technology
- Determining the Right KPI to Track
- Interrupting the Data Collected Accurately
- Pivot Unperforming Campaigns Quickly
We Examine The Risks
Before authorizing a marketing or advertising budget, let us examine the unknown risks that may negatively impact your campaign performance reducing or eliminating your expected return on investment.